ANALYSIS THROUGH THE KENDALL METHOD OF HYPERMEDIAL COMMUNICATION

Abstract

The temptation to immerse oneself intellectually in the discussion about the value of technology for the development of learning has acquired new expressions in the 21st century. The research presented aims to respond to the problem: How to contribute to the understanding by communicators of the transcendent role that hypermediality can have for the creation of transpositive cultural learning environments in the university? To this end, it is proposed to develop a study through the Kendall method of the relationship hypermediality - communication - cultural learning environments in universities, to present a management model of cultural learning, through communicative acts, based on dialogic relationships that occur between the actors of the university communication process and the value of these to enhance professional learning. The proposed model was validated using the Kendall mathematical method. The results obtained indicate that it is conceptually correct, valid, relevant, and aligned with the characteristics of transpositive learning environments and current trends in hypermedial communication.